Infusing African Soul Into Sneakers

YouTube description:

Jide Ipaye loves sneakers. Growing up, he had a hard time finding cool ones in his size, so he learned to make his own. But why keep a good thing to yourself? His Keexs line, with its Afrocentric patterns and easy-to-clean vegan leather, is the first of its kind created by and for Nigerians.

This Great Big Story was made by Zenith Bank.

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