Banned Marmite TV Advert - 'The Blob'

Adverts featuring a huge blob of Marmite left children "terrified" and suffering nightmares, the Advertising Standards Authority (ASA) has revealed.

The TV adverts show scenes reminiscent of 1950s science fiction film The Blob.

Six viewers complained that their children, aged between two and three, had been terrified by the commercials.

Marmite makers Unilever Bestfoods said it would take the ads off programmes for young children but the ASA banned them from all children's programming.

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Marmite is a British savoury spread made from yeast extract, a by-product of beer brewing.

It is a sticky, dark brown paste with a distinctive, powerful taste that polarises consumer opinion. This is reflected in the company's marketing slogan: "Love it or hate it". It is similar to the Australasian Vegemite and Swiss Cenovis, and is suitable for vegetarians and vegans. There is also an Australasian version of "Marmite", although this uses a different recipe, and has a much stronger flavour that is comparatively sweet.

The image on the front of the British jar shows a marmite (French, "large covered earthenware or metal cooking pot").The British Marmite was originally supplied in earthenware pots, but has long been sold in glass jars that approximate the shape of such pots.A thinner version in squeezable plastic jars was introduced in March 2006.

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